Bad Byron

Butt Rub® was created by Byron Chism in the Spring of 1997. At the time, Byron had just graduated from the Culinary Institute of America and was cooking professionally.

Between his Texas upbringing and a good BBQ neighbor in Santa Rosa Beach, barbeque went from a pastime to a passion! Butt Rub® emerged in this setting and was first sold at Cocoon’s Fine Foods in Seagrove Beach, Florida on May 31, 1997.

To help market his creation, Byron began competing in BBQ competitions accross the country traveling extensively and emerging as one of the top 10 KCBS cooks for 7 consecutive years (2000-2007) among his many honors.

With the competition awards, TV exposure, product awards and internet marketing, Butt Rub® has become a household name and international brand.

As we celebrate our 26th year in business we are tremendously thankful to our many wonderful customers and supporters – You are the best! Long Live Butt Rub®!